Business Basics

In this exclusive How-To series, we’ll walk you through the stages of starting a business – from the idea stages right through to reaping the rewards. We will consult with experts and entrepreneurs throughout the series, who will share their expertise and advice with you along the way.

Choosing an idea. Step 4 – Surveys

May 23, 2012 | By: Kidela Capital Group

Surveys are also great for gathering qualitative data. Although they aren’t as intensive as a focus group, they can provide you with a higher volume of data coming in from various locations.

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Choosing an idea. Step 3 – Use focus groups

May 22, 2012 | By: Kidela Capital Group

"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them." - Steve Jobs Let’s say you love fabric and you love dogs, so you decide to open a local shop that sells sweaters for dogs. You live in the...

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Choosing an idea. Step 2 – What makes us stand out?

May 18, 2012 | By: Kidela Capital Group

What Makes Us Stand Out? So you decide that you really love coffee. You know your beans, your roasts, your fair-trade agreements and your foam ratios. You live in a small town that has four coffee shop franchises and two independently owned cafes. Just because you perceive that...

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Choosing an idea. Step 1 – Do what you love

May 17, 2012 | By: Kidela Capital Group

Jack and Debbie sit down over dinner one night to flesh out ideas. They spend hours deliberating and they start to get overwhelmed. By midnight, they have over 10 good ideas. How do they choose which idea is the best one? And how do they even start executing the idea...

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Introduction to Business Basics

May 16, 2012 | By: Kidela Capital Group

Jack sits in a cubicle all day and stares at the mountains of paperwork on his desk. He feels stuck in his dead end job, he doesn’t care for his boss and he doesn’t know what he’s working toward. He dreams of one day starting his own business, and every day he comes home...

Filed Under: Business Basics Tagged With: business, entrepreneurship, startup