Primary Healthcare in the 21st Century

The discovery of the remains of a prehistoric human, called Ötzi the Iceman, in Italy’s Tyrolean Alps in 1991, provided evidence that at least one person from 5,300 years ago knew about the healing properties of a certain fungus. To say that primary healthcare has changed dramatically since the Middle Ages would be an understatement.

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There has been a huge shift in the last two years from paper-based health records to electronic ones and for good reason: electronic medical records save money and provide better care.

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Electronic prescriptions, the rise in generics and direct-to-consumer drug-advertising, and a look at the increase in spending on pharmaceuticals.

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Just think: in the next ten years you could be stopping at Walmart to see your doctor, have 24-7 access to your clinic, schedule your doctor’s appointments online and, if you have the cash, have your own personal physician. These are some of the proposed improvements to the efficiencies of healthcare.

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Since 1970, U.S. healthcare spending has grown 9.8 per cent a year, about 2.5 percentage points faster than the economy as a whole. Americans paid an average of US$8,000 a year for healthcare in 2011 – far more than the citizens of any other country. What exactly is responsible for the rise in healthcare costs?

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Although the exact amount we spend on healthcare worldwide is unclear, health spending has been rising steadily around the world for the last half century.

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The modern family physician, otherwise known as a general practitioner (GP), is often the first point of contact for patients. But that’s where the resemblance ends.

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An introduction to our report on the history, emerging models, and massive transformations in healthcare.

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Just as the rising economies in the East are playing a larger role in producing medications for the west, ancient medical practices that originated in the East have found markets in the western world.

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Emerging economies, in particular China and India, offer the promise of abundant healthcare business opportunities in the years ahead.

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