Luma delivers digital art

Unleash your inner artist

Luma is the London-based company that has created YrWall, an interactive digital wall that allows users to create digital graffiti on a large screen using a modified spray paint can. Would-be artists ‘paint’ using a virtual can that ‘sprays’ infra red light, which is tracked by a computer, and relays the paint to the giant screen. YrWall is currently being used in retail and exhibition environments, and is just one of Luma’s digital artistic products.

The company’s CEO, Tim Williams, spoke to Kidela.

“Luma is a digital experience agency, that’s how we think of ourselves. We are creating physical experiences for people, be that at events, in a retail environment, or any other situation. Luma has developed a set of solutions which include the digital graffiti wall, the digital surface, which is a similar concept in a table format, and the motion mirror,” Williams described.

Your iPad can't do this

The digital surface lets people create art on a smaller scale to the wall. The motion mirror is a large screen that people can stand in front of, and using the latest depth camera technology, the screen mirrors the user’s motion to create movies.

Luma’s operations comprise two separate areas. “There is the event market which is a temporary installation where we go in for a day or a week, and then there’s the permanent side where we are putting our solutions into office and retail spaces,” explained Williams.

The company is also working on developing a bespoke division which Williams expects will take the company into uncharted territory.

To see the entire interview with Luma’s Tim Williams, go to Video: Company Interviews

For more information about Luma, visit Thisisluma.com