Still, Kidela’s interview with Bradley Friesen was both informative and enjoyable. Bradley certainly seems to know his stuff. But does anyone else out there agree with me when I say that this is just the beginning of a great idea?
Personally, I’m not sure that I’d fork out $4 for what just seems to be a small bottle of water. And until Bradley has run his scientific analysis, he’s not in a position to prove that this will indeed guarantee a clear head in the morning.
But, despite my own personal skepticism, I think Bradley has at least hit on something that could be very, very big. I refer not to the contents of the bottle, but rather its delightful shape and its quirky chemical delivery cap. It’s THAT that I think needs revisiting. I believe there is a wealth of applications that this design could be used for, for example medication that needs to be dissolved in water – great for people who travel and need medication. And I’m sure there are many more uses that this design can be put to.
Get back to the drawing board Bradley and let’s see what you can really do!